Many Gen Zers don’t use Google. Here’s why they prefer to search on TikTok and Instagram.

You can browse through the following domains: - -

Ahmed Alhawary

Ahmed Alhawary
"People want to hear from people — and there’s no place better for that than on TikTok," wrote one Twitter user.


For many, Google has long been considered the go-to for all things search.

But about 40% of Gen Zers prefer to discover information — such as how to plan a vacation, decide what skincare products work best, or pick a restaurant for a meal — on other platforms.

That's according to data shared by Prabhakar Raghavan, a senior vice president at Google, who at a Fortune Magazine event last week cited the company's internal research that found nearly half of young people use TikTok or Instagram instead of Google Maps or Google Search. The ages of those surveyed ranges from 18 to 24, according to TechCrunch.

So what's prompted the shift in search habits? When asked why they don't use Google as much, the Gen Zers interviewed by NBC News had a simple answer: They prefer visual platforms.

"It’s one thing to read about what to do in this area or how this product works, but it’s another thing to see it,” Anne-Christine Fignole, 21, said. The Florida resident said she no longer uses Google for search.

Improvements to TikTok’s search tools — such as a predictive text feature that suggests common searches as a user is typing — have also limited the need for many to go off-platform.

“Me and my friends, all of us are around the same age group ... we’re visual learners and with TikTok, it’s quick and easy to see a video on something I want to know more about,” Talia Magee, 24, said.

As Chelsea, a Las Vegas-based content creator, put it: “TikTok is my Google."

“It’s how I search for product recommendations, how to do things, where to go, even apartment tours!" she wrote on Twitter. "TikTok is slowly changing into Google especially with their update that is coming soon."

For More:

New member
Thanks for this nice topic